Case Study: T-Sticks of London gains exposure to City of London Buyers
T-Sticks of London, co-founded by Ricky Kothari, have really stirred up the tea market by introducing a better way to brew up a quality tea without the messy bag! This unique product has taken the tea industry by storm with a revolutionary T-Stick that acts as a stirrer and strainer all in one. T-Sticks were shortlisted in the ‘Best Retail’ category for Virgin StartUp and won the ‘Brand to Watch’ award at Drinkpreneur 2015. They supply hotels, restaurants and caterers.
As a long-standing member of East London Business Place, T-Sticks joined their “Ready to Supply the City” (RTSTC) programme, as Ricky was keen to tap into the corporate market and access City based buyers and their supply-chain partners. T-Sticks were allocated a business coach and mentor via the programme who was able to work closely with the team to help them overcome a number of key challenges the business was facing around cost reduction and production.
Ricky also attended various “Meet the Buyer” networking events and round table discussions in order to gain exposure and pitch to city buyers, and as a consequence -Sticks is imminently about to secure a deal with a major global financial institution, retailers within city premises and a group of hoteliers.
Through the RTSTC programme Ricky was able to access support and get the introductions he needed to get in front of key corporate buyers and put T-Sticks in a more competitive position.
“Getting key buyers, decision makers and influencers to listen, see and try our products is our key objective and once they do this we are on a roll. As a result of working with the RTSTC programme we can gain real access to large corporates, their supply-chains and of course other local SMME businesses who can take us and our product offering seriously.”
Ricky Kothari– Co-Founder of T-Sticks of London.