Case Study: Vanilla Orchid Bakery secures new business with major fashion label with the support of FfL.
Vanilla Orchid is a bakery that creates luxury, bespoke cakes for every occasion. From baking for family and friends, the demand for Hope Mutongwizo cake’s has grown and she now has corporate clients as well as wedding and birthday requests. She heard about the “Fit for Legacy” programme through a friend and was particularly interested in the free events programme offered by FfL.
As a small, women-led business, Hope wanted to understand how she could grow her business and develop a marketing strategy with limited funds. She wanted to gain more confidence as a businesswomen and also be comfortable pitching for more business. The team at FfL suggested a series of workshops and seminars which helped Vanilla Orchid Bakery develop the necessary skills to grow the business.
Hope firstly attended various courses designed to give Vanilla Orchid Bakery the skills to develop its marketing strategy and improve pitches and presentations. Secondly, Hope attended a series of “Women in Business” events in collaboration with Sev NECATI training, where she was able to work on her own personal development to improve communications and self esteem. Hope was able to put these newly developed skills into practice and consequently, she was quickly able to see the value as she secured a large new contract win with major fashion label Kenzo.
“What attracted me to the FfL programme were the amazing seminars and events – and they are Free! Just because (as a small business) I didn’t have money, this didn’t mean I couldn’t develop a marketing strategy. The FfL team have given me this opportunity to learn and I now understand and appreciate the benefits of investing in yourself. Once you have invested in yourself this will help grow and develop the business.”
Hope Mutongwizo – Founder of Vanilla Orchid Bakery